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What we do

    Our core focus is on Foods, Feed addictive, Grains and Scraps, with additional sector participation in Chemical Industry further emphasizing our level of diversity within the B2B and B2C sectors. We are a global Foods manufacturer, comprising more than 90 consultants and nearly 20 research and information professionals.

Our clients reflect our global nature. Around 40% are in Europe, 35% in the Americas, 15% in Asia Pacific and 10% in the Middle East and Africa. We serve a broad mix of private-, public-, and social-sector organizations.

Our firm is designed to operate as one. We are a single global partnership united by a strong set of values, focused on client impact. Our firm is owned by 14 plus partners,  spread across Europe, the Americas, Asia Pacific, the Middle East and Africa.

We take a consistent approach to  developing our customers, regardless of where they are based.

This structure ensures that we can quickly deliver the right product(s) to every client, anywhere in the world.


Where we operate

We have a truly global business with large established market positions in developed markets and outstanding positions in fast growing emerging markets. Based in our native Port-Elizabeth, and Johannesburg, Republic of South Africa directs operations spanning 20 countries on four continents – meeting vital human needs from nutrition to cultivation; Feed addictive to General Agricultural end products. Our Food operations include flour mills in South Africa, Sudan, Algeria and Nigeria; our rice production facilities in South Africa, Pakistan serve Retail and Bulk markets throughout the Middle East and North Africa; and the one million packs of noodles we produce every day are seen on supermarket shelves from North Africa to Asia.


Then and now

The original corporation was founded in Dubai at the beginning of the 1960’s and remained a single family entity for more than three decades. In the 1990’s the corporation evolved into two unique (based in Johannesburg and Port-Elizabeth) yet complementary businesses.

Our values

Payali Trading (Pty) Ltd reputation and success are based on strong values and an unwavering commitment to every enterprise we undertake. These values are embodied in our ‘diamond square’ symbol – fluid yet formed; both stable and dynamic in equal measure. The diamond reflects resilience and the quality we constantly strive for; the square denotes the focus we bring – and the merged image represents our unity of purpose. Quality, Commitment, Unity, Focus – the values that have shaped our past; still there to shape the future….

We serve clients at every level of their organization, in whatever capacity we can be most useful, whether as a trusted advisor to top management or as a hands-on coach for front line employees. For every engagement, we assemble a team with the most appropriate experience and expertise.

No matter the challenge, we focus on delivering practical and enduring results, and equipping our clients to grow and lead. We partner with clients to put recommendations into practice. Our implementation specialists work directly with clients over long periods to help develop workforce skills, drive operational improvement, and apply new working methods.

We continually seek new and better ways to serve our clients, and aim to anticipate their future needs. We encourage our people to create and pilot new capabilities and tools, and we invest our firm’s resources in these efforts: